In Switzerland, there are over two million foreigners, which is 26% of the permanent population. In addition, a larger number of immigrants have now acquired Swiss citizenship. And if Swiss with immigration background and foreigners are added up, they comprise more than 36% of the permanent living population of Switzerland and this mixed population is growing steadily. That is why ethnoadvertising is so interesting. With ethno marketing you reach over a third of the Swiss population targeted to your audience in a very efficient and nice way.