CAMPAIGN EXAMPLES

The following campaigns are based on a two-week advertising period and show an optimal coverage for the respective target group. Ethno-advertising campaigns can also be booked for 3 or 4 weeks and may consist of different flights.

AFRICANS

In Switzerland, the African ethnic group settled mostly in larger cities of the German- and French speaking parts of Switzerland. Africans originated from the Maghreb and formerly French African colonies particularly live in Geneva and Lausanne, and persons from former English / Italian / Portuguese African colonies settled in larger cities of German-speaking Switzerland.

Distribution areaNumbers of locationsPoster quantityFlyer quantity
Zurich341023’400
Berne10301’000
Biel515500
Basel824800
Geneva351053’500
Lausanne20602’000
Neuchatel721700
Fribourg618600
TOTAL12537512’500

Recommended languages of the advertising media: French, English and German

TAMILS

The Tamil ethnic group from Sri Lanka settled in the German-speaking part of Switzerland, particularly in the Greater Zurich and Berne area. In these towns people from Sri Lanka form an impressive local community with their own cultural centres, many specialised shops, restaurants, take-aways and travel agencies.

Distribution areaNumbers of locationsPoster quantityFlyer quantity
Zurich31933’100
Winterthur515500
Berne24722’400
Basel824800
Aarau/Baden618600
St. Gallen515500
Lucerne618600
Lausanne515500
TOTAL902709’000

Recommended languages of the advertising media: Tamil, German and French

TURKISH

The Turkish ethnic group is almost exclusively found in the German-speaking part of Switzerland, with the main focus of the Turkish population being located in Zurich and Basel. Within the Turkish population you find an impressive number of Kurdish people, who have their own cultural background, but also speak the Turkish language.

Distribution areaNumbers of locationsPoster quantityFlyer quantity
Zurich32963’200
Winterthur14421’400
Aarau/Baden13391’300
Solothurn824800
Basel351053’500
Berne927900
St.Gallen10301’000
Lucerne927900
TOTAL13027013’000

Recommended languages of the advertising media: Turkish and German

LATIN-AMERICANS

The Latin-Americans in Switzerland mostly have their origin in the Dominican Republic, Chile and Mexico, but also other Central and South American countries. You can reach Latin-Americans in the German-speaking towns and also in the French and Italian-speaking regions. We distinguish between portuguese speaking Brasil and Spanish speaking countries.

Distribution areaNumbers of locationsPoster quantityFlyer quantity
Zurich27812’700
Berne927900
Basel15451’500
Aarau/Baden618600
Geneva17511’700
Lausanne13391’300
Fribourg618600
Lugano721700
TOTAL10030010’000

Recommended languages of the advertising media: Spanish, German, French and Italian

26 additional language groups are available. Please don’t hesitate to ask us about other ethnical groups.