In Switzerland, there are over two million foreigners, which is 25% of the permanent population. In addition, a larger number of immigrants have now acquired Swiss citizenship. And if Swiss with immigration background and foreigners are added up, these target groups comprise more than 35% of the permanent Swiss living population and this mixed population is growing steadily. That is why ethno advertising is so interesting. With ethno marketing you reach over a third of the population in Switzerland targeted to your audience in an efficient and nice way.
Most foreigners and people with an immigration background still practice their original culture, with each ethnic group cultivating national, cultural, religious and linguistic particularities.
Foreigners and citizens with immigration background often spend time in their own communities, which must be known before it can be successfully used for an effective marketing campaign. This is precisely where PROPAGANDA Ltd.’s long-standing experience in ethno-marketing helps you along with.