TARGET GROUP

In Switzerland, there are over two million foreigners, which is 25% of the permanent population. In addition, a larger number of immigrants have now acquired Swiss citizenship. And if Swiss with immigration background and foreigners are added up, they comprise more than 35% of the permanent Swiss living population and this mixed population is growing steadily. That is why ethno advertising is so interesting. With ethno marketing you reach over a third of the population in Switzerland targeted to your audience in an efficient and nice way.

Most foreigners and people with an immigration background still practice their original culture, with each ethnic group cultivating national, cultural, religious and linguistic particularities.
Foreigners and citizens with immigration background often spend time in their own communities, which must be known before it can be successfully used for an effective marketing campaign. This is precisely where PROPAGANDA Ltd.’s long-standing experience in ethno-marketing helps you along with.

Switzerland is a multicultural state, in which numerous other languages are spoken, in addition to the four national languages German, French, Italian and Romansh.
Depending on the ethnical group you’d like to reach, there are massive differences at national and regional level, which we would be glad to advise you about and provide you with on-the-spot information based on further statistics and our long-standing experience.

Population numbers of the most important foreign inhabitants of Switzerland

Country and RegionMain LanguageResidents
ItalienItalian318’327
DeutschlandGerman304’667
PortugalPortuguese270’114
FrankreichFrench126’433
Kosovo, AlbanienAlbanian112’841
SpanienSpanish83’548
TürkeiTurkish, Kurdish68’079
Serbien, MontenegroSerbian66’923
MazedonienMacedonian, Albanian65’077
Lateinamerika **Spanish, Portuguese51’169
ÖsterreichGerman41’941
GrossbritannienEnglish41’155
Bosnien HerzegowinaBosnian, Serbian30’876
KroatienCroatian29’208
PolenPolish26’662
Sri LankaTamil25’826
Nordafrika **Arabic, French21’186
NiederlandeDutch21’021
BrasilienPortuguese19’760
UngarnHungarian19’456
EritreaArabic, Tigrinya19’226
Vereinigte StaatenEnglish17’392
ChinaChinese15’381
SlowakeiSlovak14’879
RusslandRussian13’650
RumänienRomanian13’495
BelgienFrench, Flemish12’941
IndienHindi12’826
GriechenlandGreek12’121
ThailandThai9’217
Tschechische RepublikCzech7’904
SchwedenSwedish7’783
TunesienArabic, French7’366
MarokkoArabic, French7’282
UkraineRussian, Ukrainian6’311
KanadaEnglish, French6’228
Dominikanische RepublikSpanish5’941
KongoFrench5’420
IrakArabic, Kurdish5’339
JapanJapanese5’183
DänemarkDanish4’770
PhilippinenFilipino, English4’623
KolumbienSpanish4’373
VietnamVietnamese4’340
KamerunFrench4’150
SomaliaSomali3’848
AlgerienArabic, French3’836
IranPersian, Farsi3’803
AfghanistanDari, Pashto3’520
AngolaPortuguese2’577

Population numbers of foreign citizens according to the Federal Office for Migration. Data of October 2016. The numerous naturalized, former foreigners and secondos were not included in these numbers.

** These regions cover several countries.

In 2015, a total of 112’000 foreigners immigrated to Switzerland (previous year: 110’000). The French nationals were the fastest growing group with +6’241 persons; Followed by Italy (+ 5’125), Portugal (+ 5’057), Kosovo (+ 4’914) and Poland (+ 3’252).

The language landscape of Switzerland

Shares of the 15 most common non-country languages in Switzerland, according to the Federal Census of december 2015.

These maps give a good idea of where these six language groups are and live in Switzerland.

Our advertising services highlight exactly such essential facts to provide you with the best possible service so that your campaign becomes a success.

Data origin: Swiss federal census 2000 (Bundesamt für Statistik)